Film Brand Research

In the real world, it is very clear that the film is the main product. For the film companies it is the main bread winner that brings the massive revenue (if it is successful) to the company. Posters and other merchandise are simply an advertising means to sell the film. They make sure that the film is seen by people who maybe would not see trailers on the internet for example. All of this makes sure that the media owners will receive more money in a very high finance related industry.

Ancillary Tasks

The film is complete and we are happy, but it isn't over yet! We have been set two ancillary tasks on top of making our short. To begin with, we will be making a poster which will advertise our film, typical to the type you would see hanging up inside a cinema. We will also be making a film review after this in the style of a magazine article like that found in Empire and other big film magazines.

Finished Film (Final Cut)

After all that work, here is the final feature, perfected after taking on board all the advice and feedback given to us by our peers and other who had seen it.

Re-Editing The Rough Cut

Although many things needed to be changed they were not really that taxing and were all handled swiftly with no further hiccups. The very bright kitchen was dimmed using a light exposure filter within Final Cut which, although parts were still overexposed it did not fault the film nearly as much as before. The fact Brian answers the phone twice was also a small change, where i simply sourced the clip again, made it longer and snipped the bit out where he picks up the phone a second time. All of the telephone voices were also edited in order to make them more realistic and remove the bassy effect off Karen's voice at the start of the first phone conversation. This was done by using the clip distortion plug in again and move the drive up and gain down slightly. One or two distracting sound effects were also changed, for example the changing in volume on Brian's car was made one volume throughout as although reality would suggest ti was right, it was distracting in the film. Several transitions were tweaked, for example when the music fades out to see Karen in bed the silence is longer to make the transition smoother, as well as a cross fade being implemented in the last scene rather than a fade to black, then fade back in. The crash sound effect was very over the top and i made this sound much more realistic as instead of glass smashing, i had a small skid, one car bumping. I did however add a suggestive body drop, making things slightly more clearer perhaps?

Evaluating Our Peer Feedback

Peer Feedback

Shown above is the questionnaire handed out to everyone of my peers who watched the film. It instructed that they commented on the film through different categories.

First of all, they must comment if they enjoyed the film and if they would watch it again;

Out of 8 people we asked, all of them (8/8) enjoyed the film and would happily watch it again if it was shown to them.

Next they are asked to answer at which age group (or target audience) they believed that our film was mainly aimed at;

19-25 was the desired figure we had in mind and nearly everybody (7/8) selected this result as the target audience. The only person who did not agree was not too far off though and thought it was for people ages 15-18 due to the love sick girl. Although strictly not incorrect, I only used this as a negative answer due to it not including any people in their early twenties. Both would be spot on in conjunction with each other, however the popular answer stood correct on its own.

They were then required to name their favourite and most disliked parts of the film and why;

As a whole, the favourite part of the film was when Brian pulls up at Karen's and when he leaves after cutting all ties with her. The reason this was such a favourite seemed to be as it was deemed 'professional' in terms of the editing and camera work, many even went as far as to say it looked like a shot from a real film or television program. This made us very happy with our film

Criticisms lay in the least favourite part of the film, which turned out to be the kitchen scene down to the sheer brightness of the scene, although everyone liked it other than that, they claimed it tarnished the rest of the film with this overexposed scene.

Overall, we received a mark of 8.5 out 10 from our peers, not bad for a rough cut! The only thing they would have liked to have seen which was not in the film was to show the scene of her almost getting ran over at the start which we actually have taken into some consideration. Other than this feedback, our teacher who, after collaborating with some other pupils, presented us with this feedback shown below;

Complete Film (Rough Cut)

Personally I am very pleased with the final product. No doubt problems or dislikes may arise with it but it will only ensure we will create a better film overall. The only thing I am unhappy with currently is the over exposure in the kitchen, this may be rectified at a later date though